I'm a content engineer and a published author. I build AI content systems for B2B teams who want content to feed their pipeline.
I'm Vietnamese and I live in Spain. I write in English as a non-native speaker, and I have stopped sanding that down.
At Frontal, I'm Content Lead and I run Content Engineering. Some teams want the machine run for them, so I build and run the content machine behind a founder's LinkedIn. Other teams want to own it, so I train them to run their own.
How the machine works, and the team program I run at Frontal with my post about it, are on the homepage.
Frontal's two LinkedIn content services have their own pages: Done With You and Done For You.
I wrote two travel books in Vietnamese. Nice to meet you! came out in 2018, and Himalaya in 2020. In 2019 I translated Brené Brown's Dare to Lead into Vietnamese.
"For a long time, I thought my non-native English was my weakness here. Turns out the slightly weird way I pair words is one of the things the machine can't copy from me (yet 🤣), and so I have stopped sanding it down."
"Polish used to be the proof you were worth trusting. Now, polish is the tell."
"AI is not necessarily writing badly, but part of the blame lies in the prompts."
"LinkedIn, a newsletter, and YouTube aren't 3 options you choose between. They're 3 stages, and they work in order."
"The algorithm isn't a thing you optimize for. It's the residue of every human reaction the platform has ever recorded."