I'm a content engineer and a published author. I build AI content systems for B2B teams who want content to feed their pipeline.
At Frontal, I'm Content Lead and I run Content Engineering: I build the content machine behind a founder's LinkedIn, or I train a team to run its own.
Most AI content sounds like nobody. In my post of 20 Aug 2026 I wrote it like this: "AI is not necessarily writing badly, but part of the blame lies in the prompts." So the machine I build starts before the first prompt.
The voice profile comes first, and it starts with a real conversation. From my post of 6 Aug 2026: "A Google Form asking "what is your tone?" has never once been answered truthfully."
Then the ICP, the content pillars and a grading profile. The brand guidelines come last, and they are for the visuals, not the writing.
One looks for ideas. The other writes, and it starts with an interview, where you add the story only you know.
Three checks read every draft before it reaches you.
From my post of 20 Aug 2026: "AI belongs in the middle as a production step. It can never substitute for having something to say."
The program I run at Frontal was rebuilt from an earlier content system. That system's result, in my post of 6 Aug 2026:
"This was rebuilt from the content system that generated 27 new clients and +$153K in monthly recurring revenue in less than 3 months."
How a content engine built with AI keeps a human voice: the five files, the two machines, the interview, the checks.
Content as a go-to-market channel, so outbound and ads land on a name the buyer already knows. LinkedIn first, then a newsletter, then YouTube.
The founder, executives and employees posting together. How to build that program, and how to keep it alive past month 3.
"While many LinkedIn programs are dead by month 3, the one I run inside Frontal AI just crossed +175K followers combined."
Founders, operators and the wider network publish in parallel, each on their own profile. The followers and the messages belong to the person, not to the company page.
Before content, I wrote two travel books in Vietnamese, and I translated Brené Brown's Dare to Lead into Vietnamese.
More about me"Polish used to be the proof you were worth trusting. Now, polish is the tell."
Connect with me on LinkedIn and send your message there. Or write to mailankhong.biz@gmail.com.