A 12-week program for B2B teams. You leave with a content system you own, running on the same AI setup the team uses every day.
Every option looks reasonable from the outside. From the inside, each one breaks the same way.
Six months in, you stop recognizing yourself and go silent.
Same model, same prompt, same rhythm as every other founder typing into the same box.
A hire strong enough to do this costs a full salary and still needs months to ramp. Anyone cheaper will not produce work that moves.
You finish the course. You still don't ship.
Tap any layer to see how it fits.
You always know where you are and what is coming.
The playbook behind the stack
The last three weeks plug your content engine into outbound. Every engager becomes a tracked signal.
The team runs warm outbound for SaaS as the day job. The connection between content engagement and pipeline is the part we obsess over.
Every draft gets scored against a real quality bar. Failed posts get a diagnosis, not a delete.
The files sit in your drive. Runnable by you, or anyone you onboard.
A working document of how you actually sound, not how you think you sound.
Specific enough to write directly to one person, not "B2B founders."
Four to six themes that compound, not a calendar of one-off ideas.
Headline, banner, About, featured. Written to convert profile visits.
25 to 35 posts shipped over the 12 weeks, with the data on which ones moved.
Trained against sixty viral templates. You see a hook, you know if it will move.
Three live sources plus your own back-catalog mining. Never blank again.
The right ratio of utility, story, opinion. Auditable each week.
One hour, five phases, four metrics. A habit you can keep.
Colors, fonts, layout rules. One spec, runnable by DIY or pro.
Six formats, ready to deploy: playbook, guide, template, checklist, swipe file, blueprint.
One post becomes five formats, restructured for each platform.
Engagement signal flows into enrichment, into tiered outbound. Live by Week 12.
Weekly, monthly, quarterly. The routine that keeps it running after we are gone.
And the ability to onboard a new team member into the system without us.
Seven steps. One workflow. Every post.
Every artifact above sits in your drive on the last day. The pipeline runs on your inputs. Your next hire onboards into it.
Same playbook your team would inherit. Same voice profile, same hook judgment, same quality bar.
Public on LinkedIn. Real authors, real numbers.
Hi, I'm Mai-Lan Khong, Content Strategist at Frontal, trusted by 275+ tech companies. I help B2B founders turn LinkedIn into a channel that builds pipeline, and I grew my own account to Favikon's #2 creator worldwide.
Whether we build the engine with your team or run it for you, you are working with an operator who has done it in the open, not a template.
A 12-week program. B2B teams leave with a content engine that books their calendars. Built with you, runnable without us.
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