based in

Spain & Beyond 🌍

About Me

Hi, I'm Mai-Lan.

I'm a startup founder turned Brand & Growth Strategist. I help founders and B2B teams turn LinkedIn into a channel that builds real pipeline, built with your team, or run for you, in partnership with Frontal.

My work runs on a simple belief: recognition is your cheapest pipeline. Clear thinking, a distinct voice, and a system that ships it consistently, that is what turns attention into trust, and trust into revenue.

See how it works Talk to Mai-Lan

Recognition

Proof, in the open

Mai-Lan Khong on LinkedIn, Content Strategist at Frontal, 12,385 followers

✦ Industry Recognition

#2 Creator on LinkedIn
worldwide

Ranked by Favikon, the leading creator-analytics platform. Real reach, earned in public, the same instinct I bring to every client's content.

My story

Startup founder turned growth strategist

My path wasn't linear. I spent years in the fast-moving world of startups, building products, scaling teams, chasing metrics. I learned what actually moves a business, and what only looks like it does.

The lesson that stuck: buyers don't reply to strangers anymore. They buy from people they recognise. So I went deep on content, the trust layer that warms an audience long before a sales call.

Today I bring both worlds together, the strategic mind of a founder and the craft of a content operator, to help founders and teams build a LinkedIn presence that compounds. It's the same engine behind the pipeline work I run with Frontal.

Two ways to work together

One engine, two paths

🌿

Done With You

Build the content engine

A 12-week program that installs a repeatable LinkedIn content system inside your team, strategy, voice, and workflow, so it keeps running long after we finish.

A structured 12-week program
Your voice and content pillars, defined
A system your team owns and runs

Explore Done With You →

✦

Done For You

We run it for you

Posts in your voice, daily engagement, and audience growth, run end to end. You stay the face; we handle the research, writing, and the system behind it.

16 posts a month in your voice
Daily engagement & audience growth
Your voice, not a template, AI-amplified

Explore Done For You →

What I believe

The principles I work from

🌿

Clarity before action

Most content problems aren't tactics problems, they're clarity problems. Get clear on the message, then move with precision.

✦

Voice over volume

A distinct point of view beats a wall of sameness. Your content should sound like you, not like everyone else running the same AI.

💧

Systems over sprints

One viral post is luck. A system that ships consistently is a channel. I build the engine, not the one-off.

🌀

Growth compounds

Recognition builds slowly, then all at once. The breakthroughs come after patient, consistent reps, not overnight.

In conversation

Why content is your cheapest pipeline

The belief at the heart of everything I do, and why it changes how founders and teams grow, sell, and show up.

🌿

Recognition warms the buyer

Content builds the trust layer that makes your ads convert and your outbound land. Nobody buys from a stranger.
💧

Your voice, at the speed of a system

The quality of a specialist, with the consistency of a machine, so posting never depends on a good week.
✦

Founder-to-operator lived insight

I've built and scaled before. I know what actually moves a business, and I build content around that, not vanity metrics.
🌀

Proven across many accounts

The same engine, run with Frontal across founders and B2B teams, is what turns attention into pipeline that compounds.

Let's connect

Want to build content
that works for you?

Message me on LinkedIn, I'll walk you through both paths and tell you which one fits. No commitment needed.

Talk to Mai-Lan